I'm a producer. The part I'm good at is the unglamorous part — building the structure around creative work so ambitious ideas make it from concept to something real without losing their spark along the way.

I've worked every side of this industry: production companies, agencies, and in-house, where I once built a production operation from nothing. Along the way I've collaborated with agencies like BBDO, Wieden+Kennedy, Leo Burnett, AKQA, and Saatchi & Saatchi, and made work for brands including PepsiCo, Procter & Gamble, adidas, and Nike — some of it recognised at Cannes Lions and D&AD.

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